Sol brings over three decades of diverse professional experience to the table, guiding businesses with insight that comes from having truly seen it all.
With nearly 18 years at the helm of his own digital marketing and consulting firm, Sol’s approach is anything but one-size-fits-all. Clients rely on him not just for smart, effective marketing strategies, but to help them work through roadblocks, growing pains, pivots, and long-term vision. Whether it’s refining a go-to-market plan, navigating internal complexity, or focusing on generating real, high-quality leads that convert into meaningful revenue, Sol is a trusted sounding board, strategic advisor and, for many, an indispensable partner in growth.
Sol spent over a decade consulting for global, tier-1 telecommunications companies across multiple continents. In that role, he helped unify and streamline business systems at a time when services like mobile, landline, internet, and cable TV were operated separately, either within the same company or across recently merged entities. His work was instrumental in helping these organizations evolve into integrated service providers. That experience gave him deep insight into the challenges of aligning complex operations, conflicting goals, and competing technical standards, as well as the ability to bring diverse stakeholders onto the same page. This command of complex business dynamics continues to shape his strategic thinking today.
He keeps a close eye on emerging marketing trends and tools, not to chase the latest fads, but to ensure his clients are positioned ahead of the curve where it truly matters. He keeps a close eye on emerging marketing trends and tools, not to chase the latest fads, but to ensure his clients are positioned ahead of the curve where it truly matters. Strategic foresight, combined with natural empathy and strong problem-solving instincts, makes Sol a rare mix: someone who understands both the numbers and the people behind them.
At SunHouse Marketing, Sol partners with businesses of all sizes to help them gain clarity, uncover opportunities, and implement digital strategies that drive measurable results. Sol invites you to bring your toughest business problems and challenge us to deliver innovative, actionable solutions that drive real revenue and profitability.
Leadership and Contributions
Sol also serves as the Executive Director and founder of a nonprofit organization focused on mental health crisis support.
In this pro bono role, he leads strategic operations, manages an international board of directors, and oversees the full ecosystem — including volunteers and a multidisciplinary team — to deliver intensive support for complex cases requiring high-stakes decision-making.
His hands-on leadership in this space reflects the same clarity, empathy, and problem-solving he brings to his consulting work.
