January 21, 2018

LinkedIn Showcase Pages

There are over 19 Million LinkedIn Company Pages. You can make yours stand out with LinkedIn showcase pages.

In July, LinkedIn announced the top 10 Company Pages of 2017 after asking for users to nominate their favorites. While the winners feature thought-provoking content and eye-catching imagery that showcase the best of their brands to their respective audiences, many of the top ten capitalize on showcase pages.

As we head into 2018, LinkedIn highlights the importance of LinkedIn Company Pages in general and showcase pages in particular in their LinkedIn Company Page Playbook.

What are LinkedIn showcase pages?

A showcase page is an opportunity for you to reach a specific segment of your target audience with a page that promotes specific business lines, products, brands or initiatives within your company. It is directly linked to your company page and allows you to have different “voices” that appeal to different segments of your target audience. For example, if your business sells both to customers (B2C) and to other businesses (B2B) you could create separate company pages that highlight the value properties and aspects of your business that appeal to each particular segment.

Linkedin itself has 10 showcase pages to highlight the various dimensions of its business. Their Sales Solution showcase page focuses on “Creating opportunities for the world’s buyers and sellers to build productive relationships through social media.” Their content is geared to buyers and sellers with recent posts that share an e-book on the future of sales, a post about how to communicate with customers and prospects, and a link to an article about sales pros favorite books.

In contrast to the Sales Solution showcase page, the LinkedIn Talent Solutions showcase page is geared to business people who are interested in staffing and recruiting. It is all about finding and engaging “the best talent using the world’s largest professional network. LinkedIn Talent Solutions provides innovative recruiting tools to help you become more successful at talent acquisition.” As such, their content is geared to recruiters with posts including 7 must-reads for every recruiter’s bookshelf, spotting red flags in candidates and exciting changes in the recruiting world this year.

Each LinkedIn showcase page is an opportunity to create a unique following for your brand. So get started today and create a showcase page that appeals to a segment of your target audience.

Shoshi Shapiro

Shoshi Shapiro is the gal you want to know if you are looking to broaden your LinkedIn social media tactics! A born, bred and educated New Yorker with a Master’s Degree in Communications, she is dedicated to using the latest and greatest digital marketing techniques to bring the best traffic and conversion rates to her clients through Facebook, LinkedIn, Google+, Pinterest and other social media avenues. Her expertise in these areas brings results that only she can achieve. These only compliment her well rounded skill base in Social Media marketing and Adwords advertising. Shoshi uses all of the above to create highly successful and cost effective Lead Generation campaigns for B2B projects. Around here, Shoshi is known as the “Voice of Reason”. She humbly offers her words of wisdom, which in hindsight, always prove to be insightful and right on the money. By applying her wisdom, creativity and dedication to marketing projects, she implements innovative strategies that are uniquely advantageous to our clients. When she pulls herself away from social media strategy, blog management and SEO dabbling, you can find her enjoying her kids, cooking, baking and walking in the great outdoors. In fact, not only does she enjoy baking, we at the office often enjoy it as well! (If you are ever in position to try one one of her cakes, request the Double Chocolate Chip Peanut Butter Cake. If you have a marketing challenge, or specifically a challenge using LinkedIn for Lead Generation, try getting Shoshi on the case. If after hearing her advice, you don’t agree that she is the Voice of Reason, we’ll eat her cake!