February 1, 2018

Never Underestimate The Power of an Image In Your Ads

Your ad is your image! Yes, you should write engaging text, edit it, spell check it, test a long vs. short text version, but when all is said and done, your image is the single most compelling element to garner your target audience’s attention and get them to click on your ad.

65% of the population are visual learners and a large percentage of the human brain dedicates itself to visual processing. I am not a graphic designer or an artist nor am I a visual learner but I am a believer in the power of an image. This is true across all social platforms but let’s focus on some practical applications of this in Facebook.

Test Different Images

Facebook makes testing images really easy. You can create an ad and upload up to 6 different images at once to create 6 versions of your ad. There is also an option to run A/B tests now with multiple creatives.

For one client, we had a product image in greens and blues and the same image in what we called “orange flavor”. I personally liked the more muted greens and blues and would have guessed that my audience would as well but the orange flavored image brought in just as many leads with a very similar CPC.

Similarly, we ran a successful lead gen ad with a product in red so I decided to test it in green to see what would happen – The green was a miserable failure.

Test Ad Types

One test that I always make sure to run are Carousel vs. Single Image Ads. Simply because I’ve gotten very different results for different clients. In some cases, carousels way outperform single image ads but in others carousel ads simply don’t perform. I’ve also seen carousels perform well for the first few days that I am running the ad but drop off quickly.

Make Sure You Optimize Your Images For Best Results

Make sure you are following Facebook’s text rules (this may be flexible in certain cases but overall it is a good rule to follow). Use the image text check tool to check if your ad meets Facebook’s requirements.
Make sure you follow Facebook’s rules regarding prohibited content.
Make sure all images are sized properly.
Use different images for different platforms as necessary (Facebook, Instagram – mobile, desktop)
Avoid stock images that look like stock images

Shoshi Shapiro

Shoshi Shapiro is the gal you want to know if you are looking to broaden your LinkedIn social media tactics! A born, bred and educated New Yorker with a Master’s Degree in Communications, she is dedicated to using the latest and greatest digital marketing techniques to bring the best traffic and conversion rates to her clients through Facebook, LinkedIn, Google+, Pinterest and other social media avenues. Her expertise in these areas brings results that only she can achieve. These only compliment her well rounded skill base in Social Media marketing and Adwords advertising. Shoshi uses all of the above to create highly successful and cost effective Lead Generation campaigns for B2B projects. Around here, Shoshi is known as the “Voice of Reason”. She humbly offers her words of wisdom, which in hindsight, always prove to be insightful and right on the money. By applying her wisdom, creativity and dedication to marketing projects, she implements innovative strategies that are uniquely advantageous to our clients. When she pulls herself away from social media strategy, blog management and SEO dabbling, you can find her enjoying her kids, cooking, baking and walking in the great outdoors. In fact, not only does she enjoy baking, we at the office often enjoy it as well! (If you are ever in position to try one one of her cakes, request the Double Chocolate Chip Peanut Butter Cake. If you have a marketing challenge, or specifically a challenge using LinkedIn for Lead Generation, try getting Shoshi on the case. If after hearing her advice, you don’t agree that she is the Voice of Reason, we’ll eat her cake!