Fractional CMO Services
Senior marketing leadership for founder-led and growing companies, without a full-time executive hire.
Built Around Revenue Accountability
You have people working on marketing. What you need is someone who can decide where to invest, direct the work and show what it produces for the business.
SunHouse provides fractional CMO services for founder-led and growing companies that need an experienced marketing leader to set priorities, direct teams and vendors, and connect marketing investment to qualified pipeline and revenue. Engagements are led by Fran Jakubowicz, CEO of SunHouse Marketing, with execution support across SEO, paid media, conversion strategy, content, and visibility in AI answers.
What Your Fractional CMO Owns
The role is hands-on. We lead the marketing function, establish accountability, and turn scattered activity into one operating plan. That includes:
Marketing priorities and investment
We determine which audiences, services and channels deserve attention, and build a plan your business has the resources to execute, with clear reasons behind each budget decision.
Team and agency direction
Internal staff and external partners get clear responsibilities, priorities and expectations. We review their work against the business objectives.
Qualified opportunities and sales follow-up
We evaluate lead quality with your sales team and identify where targeting, messaging, landing pages or follow-up are limiting results.
Performance and executive reporting
We establish the measures leadership needs to make decisions, and explain what is working, what remains uncertain and what should change next.
When the CEO Is Still Managing Marketing
Your agency sends reports. Your team produces content. Campaigns are running. But you are still the person deciding what matters, questioning the results and trying to connect marketing with sales.
You may recognize a few of these situations:
- You are investing in marketing but cannot confidently explain what is producing qualified opportunities.
- Your team and agencies work hard, but nobody owns the overall direction.
- Lead volume looks reasonable, yet sales says the leads are a poor fit.
- You need to enter a new market or launch a service without spreading your budget too thin.
- Your business has outgrown its current marketing approach, but a full-time CMO is not the right next hire.
A fractional CMO brings experienced leadership to those decisions and stays involved as the work gets done.
The Right Model
Companies structure marketing leadership depending on their stage, budget, and internal resources.
Fractional CMO
Provides senior marketing leadership on a part-time basis. Focused on strategy, prioritization, and guiding internal teams or external vendors.
Full-Time CMO
Suited to larger organizations with significant marketing budgets that require full-time executive oversight.
Traditional Agency
Agencies generally focus on tactical execution such as advertising, content, or digital campaigns rather than leading overall marketing strategy.
What Changes When Marketing Has an Owner
Your company gets one accountable leader for marketing strategy, budget priorities, team direction, vendor management, and revenue reporting.
Fran leads the strategy. SunHouse supports the execution.
Fran Jakubowicz founded SunHouse Marketing in 2008. The agency’s clients include companies in healthcare, legal, engineering, financial services and B2B. In 2026, Digital Reference named SunHouse to its list of the Best Fractional CMO Services for Engineering Firms.
Fran works with leadership to understand the commercial priorities, assess the current marketing operation and set the direction. That means asking: Are you reaching the right buyers? Is the offer competitive? Are inquiries becoming sales conversations? Which activities deserve more investment, and which should stop?
SunHouse works with your existing team and agency partners. Where you need additional expertise, our specialists carry out the work.
How an engagement begins
We start by understanding your business goals, customers, sales process and current marketing commitments.
The initial review examines your campaigns, website, reporting, team structure and agency relationships. From there, we agree on the priorities, assign responsibilities and establish how progress will be reviewed.
Leadership gets a clear basis for decisions. The people doing the work get a direction they can act on.
Marketing leadership backed by client experience
Hertz Furniture, a nationwide dealer serving educational and commercial spaces, hired SunHouse Marketing to help set its online marketing strategy and identify the tactics needed to reach its goals.
“Fran and Sunhouse Marketing have become an extension of our team.”
Jonathan Yunger, VP Marketing & Online Operations, Hertz Furniture
His verified review describes improvements in search visibility, conversions, lead quality and website usability.
Execution Support for the Strategy We Lead
Questions About
Fractional CMO Services
What is SunHouse Marketing?
SunHouse Marketing is an award-winning digital marketing and lead generation agency founded in 2008. We provide fractional CMO services for businesses that need senior marketing leadership, alongside hands-on SEO, paid advertising, content marketing, social media, conversion optimization, and AI-powered strategies. We help healthcare, legal, engineering, SaaS, and financial organizations generate qualified leads and grow revenue.
Who is on the SunHouse Marketing team?
Our team consists of seasoned digital marketers, SEO specialists, content strategists, and lead generation experts, all committed to delivering cutting-edge, data-driven solutions. Our leadership team ensures that every client receives personalized attention and strategies that align with their business goals.
What makes SunHouse Marketing unique?
We blend traditional and AI-powered marketing techniques, integrating SEO, PPC, generative AI, and conversion optimization to help businesses scale efficiently. We also offer fractional CMO services and lead closing audits to improve internal sales processes and ROI. Hear what our clients have to say.
At SunHouse Marketing, we provide customized digital marketing and lead generation solutions across multiple industries. Explore our industry-specific services below:
Healthcare & Medical Lead Generation
We help medical practices, healthcare providers, and clinics acquire high-quality leads while ensuring HIPAA-compliant marketing.
- Healthcare Marketing Services
- ABA Therapy Digital Marketing
- Medical Weight Loss Lead Generation
- Cosmetic Surgery Marketing
Legal Marketing & Law Firm Lead Generation
We generate high-value leads for law firms in practice areas such as personal injury, family law, estate planning, and medical malpractice.
Engineering & Construction Marketing
We help engineering firms and construction companies improve visibility, attract clients, and build industry authority.
Accounting & Financial Services
We specialize in lead generation for accountants, CPAs, and financial organizations, focusing on client acquisition and brand authority.
SaaS & B2B Lead Generation
For SaaS and B2B companies, we create demand generation campaigns, lead nurturing funnels, and conversion-focused strategies.
Each industry has unique challenges, and we tailor our strategies accordingly to maximize ROI.
Traditional SEO & Local SEO
What SEO services does SunHouse Marketing offer?
We offer a full spectrum of SEO services designed to improve your search rankings, drive traffic, and generate leads. Our SEO services include:
- On-Page SEO: Optimizing content, metadata, and internal linking.
- Technical SEO: Improving site speed, mobile-friendliness, and indexing.
- Keyword Research & Strategy: Identifying high-intent keywords for targeted growth.
- Link Building & Digital PR: Securing high-quality backlinks to improve domain authority.
- Local SEO: Optimizing Google Business Profiles, citations, and location-based rankings.
- E-commerce SEO: Enhancing product pages and category structures for better conversions.
Generative AI SEO
What is Generative AI SEO, and how does it work?
Generative AI SEO uses AI-powered content generation and optimization tools to enhance search visibility and rankings. Our AI-driven strategies include:
- AI-Enhanced Content Creation: Crafting high-quality, keyword-optimized content at scale.
- Automated Metadata & Schema Markup: Ensuring accurate indexing and searchability.
- Predictive SEO Analysis: Using AI insights to anticipate search trends and algorithm updates.
- Dynamic Content Optimization: Continuously improving website copy based on user engagement.
This approach allows for faster, more efficient SEO results while maintaining human oversight and strategic direction.
What is a fractional CMO?
A fractional CMO is a senior marketing executive who leads a company’s marketing on a part-time basis, without the cost of a full-time executive hire. The role covers:
- Setting marketing strategy and budget priorities
- Directing internal teams and outside vendors
- Connecting marketing activity to qualified opportunities and sales follow-up
- Reporting to leadership on what is working and what should change
It suits growing companies that need senior marketing leadership without a full-time executive hire.
Will Fran personally lead our engagement?
Yes. Fran leads SunHouse’s fractional CMO engagements. Specialist support is determined by the work your business needs.
Can you work with our existing marketing team or agency?
Yes. We provide leadership to your existing team and coordinate agency partners. We first assess the resources you have and where additional support would be useful.
Do we need an internal marketing team?
No. SunHouse supports companies that need both leadership and execution. The scope makes clear who will carry out each part of the plan.
What does the engagement cost?
Fees depend on the level of leadership involvement, the complexity of your marketing operation and the execution support required. After the initial conversation, we recommend a scope and explain the fees before you commit.
Can you guarantee revenue growth?
We cannot guarantee revenue. We take responsibility for the marketing decisions and work within our scope, measure progress and address problems as they emerge. Sales performance also depends on your offer, market conditions and follow-up.
Fractional CMO Engagement Questions
What does a fractional CMO do at SunHouse?
A fractional CMO sets marketing priorities and a practical roadmap, guides your team or agency partners, and connects campaigns to qualified opportunities and business results. SunHouse can also support execution across search, paid media, content, and conversion strategy.
How is a fractional CMO different from hiring an agency?
A traditional agency usually executes a defined set of campaigns. A fractional CMO provides part-time senior leadership across your marketing, prioritizes the work, coordinates internal teams and vendors, and reports to leadership on what is driving growth. SunHouse combines that leadership with hands-on execution support.
Additional Services
What platforms does SunHouse Marketing use for social media marketing?
We manage campaigns on Facebook, LinkedIn, Instagram, TikTok and YouTube, tailoring each strategy to maximize engagement and conversions.
How does SunHouse Marketing approach content marketing?
We create high-value, optimized content, including blogs, whitepapers, and video scripts, designed to educate, engage, and convert leads.
How do I get started with SunHouse Marketing?
Contact us through our website or call us directly at 1-855-899-2899. We offer a free consultation to understand your goals and tailor a customized strategy for your business.
Can I schedule a consultation before committing?
Yes! We provide a free initial consultation to discuss your business needs and explore how our services can deliver value.
Do you have a blog or resources I can review?
Absolutely. Explore the SunHouse Marketing blog where you’ll find hundreds of in-depth articles on the latest digital marketing strategies, industry insights, and expert tips to help your business grow.
Discuss Your Marketing Priorities
Tell us what your company does, what you want to achieve and where marketing is not producing what it should. On the first call, we assess together whether fractional CMO support fits your situation.