March 14, 2018

5 Official Facebook Tools That Will Make Your Life Easier

While all digital marketers like to gripe about this ever popular social network, Facebook Tools are effective and free that can make your campaign management and execution so much easier.

Here are 5 of my favorites.

Creative Hub: Ever want to try a new type of Facebook ad but didn’t want to create a new campaign in ads manager where everyone with access to the account can see it? Or did you want to perfect your ad concept, creatives or ad copy before going live with it? Create and share mockups of your ads with Facebook’s creative hub. If you have a business manager account you can upgrade to Creative Hub For Business and get access to professional features like Import for final asset delivery and Projects for mockup organization and collaboration. Create Hub is really easy to use. Just select the type of ad you want to create from the dropdown list and get started creating your mockups.

2. Facebook Sharing Debugger: Now that Facebook no longer lets you edit the automatically generated link text in your posts, this tool is even more important. Occasionally (more often that I like to think about), Facebook comes up with no link preview or the wrong information when I add a link into a Facebook post on a Facebook Page or profile. Here’s a great solution. Go to the Facebook Sharing Debugger, add in the link that is giving you problems and click debug. Not done yet! Scroll down and click “scrape again” More often than not, your link will work now and give you the proper image and text. If not, check out the warnings that should be fixed section.

3. Overlay Tool: Use the Image Text Check Overlay Tool to make sure that your ads meet Facebook’s 20% rule. This is an essential tool for anyone designing Facebook ads.

4. Charitable Giving Tools: A great way for nonprofits to collect donations and enable their supporters to fundraise for their cause, Charitable Giving Tools is now available in more countries.

5. View as Option: Use the Facebook “View As” Option! See what your profile looks like to the public or even to a specific person (make sure mom didn’t see that last post). You can use this on a Business Page too. Click the 3 dots next to the share button and open the drop down menu. Select View as Page Visitor.

Shoshi Shapiro

Shoshi Shapiro is the gal you want to know if you are looking to broaden your LinkedIn social media tactics! A born, bred and educated New Yorker with a Master’s Degree in Communications, she is dedicated to using the latest and greatest digital marketing techniques to bring the best traffic and conversion rates to her clients through Facebook, LinkedIn, Google+, Pinterest and other social media avenues. Her expertise in these areas brings results that only she can achieve. These only compliment her well rounded skill base in Social Media marketing and Adwords advertising. Shoshi uses all of the above to create highly successful and cost effective Lead Generation campaigns for B2B projects. Around here, Shoshi is known as the “Voice of Reason”. She humbly offers her words of wisdom, which in hindsight, always prove to be insightful and right on the money. By applying her wisdom, creativity and dedication to marketing projects, she implements innovative strategies that are uniquely advantageous to our clients. When she pulls herself away from social media strategy, blog management and SEO dabbling, you can find her enjoying her kids, cooking, baking and walking in the great outdoors. In fact, not only does she enjoy baking, we at the office often enjoy it as well! (If you are ever in position to try one one of her cakes, request the Double Chocolate Chip Peanut Butter Cake. If you have a marketing challenge, or specifically a challenge using LinkedIn for Lead Generation, try getting Shoshi on the case. If after hearing her advice, you don’t agree that she is the Voice of Reason, we’ll eat her cake!