In competitive industry spaces like healthcare and legal marketing, surpassing the industry average conversion rate of 5.89%—as reported by HubSpot—is a notable achievement. Achieving a 10% conversion rate is often heralded as a benchmark of success. However, we’ve consistently shattered these expectations, reaching conversion rates around the 20% mark. How? Let’s dive into the strategies and tools that make this possible (without revealing all our trade secrets).
A Comprehensive Toolkit
Our success isn’t by chance. It’s the result of leveraging a robust arsenal of tools designed to optimize every facet of our digital marketing efforts. From Google Analytics 4 (GA4) for deep dive analytics, to Semrush and the Google Keyword Tool for precise keyword targeting, CallRail for call tracking, Unbounce for creating and testing landing pages, and Zapier for automating workflows, each tool plays a pivotal role in our strategy.
Precision in Keyword Targeting
Forget the generic “xx business near me”. Segment campaigns to mirror service areas and products. It’s about hitting the bullseye, not just the dartboard.
The Right Match Types for the Right Audience
In digital marketing, attracting the right audience is as crucial as avoiding the wrong one. Using the wrong match types is a recipe for attracting the wrong crowd, even if your keywords are on target. Strategize match types to ensure every ad hits its intended mark.
Strategic Campaign Segmentation
Adopting a one-size-fits-all approach to campaign management is a recipe for mediocrity. We segment our campaigns based on service areas, allowing us to create hyper-focused ads with clear and trackable ROI.
Customized Landing Pages: The Secret Sauce
Don’t send paid traffic to a one size fits all website. ROI triples when using targeted, message-matched landing pages. Make sure you check all the boxes:
✅ Traceability of leads from ad campaigns? Check.
✅ Enhanced conversions through strategic development? Double-check.
✅ A/B testing for optimized messaging and CTAs? Triple-check.
Solid Lead Tracking
Effective lead tracking is a strategy cornerstone. By consistently monitoring leads, you can optimize ad spend, ensuring that every dollar is contributing to higher revenue, smarter targeting, and efficiently allocated budgets.
