Data driven Legal Marketing-

For law firms ready to scale.

We drive revenue growth for our clients year after year.

Legal Marketing Winners

Winning new clients isn’t just about getting more leads, it’s about getting the right leads. At SunHouse Marketing, we don’t just generate traffic; we deliver high-intent, qualified prospects who are actively searching for legal representation.

With a unique blend of trailblazing digital marketing and deep legal industry expertise, we craft powerful, ROI-driven campaigns that accelerate client acquisition, lower costs per lead, and maximize firm growth.

🔹 400% Client Growth Potential – Our strategies have helped law firms multiply their file volume and revenue.
🔹 Legal Industry Specialists – We understand the unique marketing challenges law firms face, from compliance to case-type specificity.
🔹 Precision Targeting with AI & G.E.O. – Leveraging Generative AI SEO, we optimize for high-converting legal searches and digital ads.

Practice Areas We Serve

Key Digital Lead Generation tactics include:

AI-powered legal lead targeting to attract high-value clients actively seeking legal representation.
Geo-targeted SEO strategies to rank your law firm at the top of local search results.
Generative AI & traditional search optimization for Google’s AI-driven results and keyword rankings.
PPC campaigns optimized with machine learning for maximum case acquisition and lower cost per lead.
Multi-channel engagement through Google, Bing, LinkedIn, and Meta for consistent client touchpoints.

High-converting landing pages designed to build trust and drive consultation requests.
Automated lead tracking & CRM integrations for seamless sales funnel management.
Google Analytics & real-time tracking to measure and optimize lead performance.
Interactive AI Chatbots to boost conversions.
CRM-integrated marketing automation to streamline client intake and case management.

The Right Clients. The Right Cases. The Right Strategy.

Your next high-value client is searching right now. Let’s make sure they find you first.

Book Your Free Legal Marketing Consultation Today.

Let’s build a growth engine for your business.

Advertise Your Business Across Top Platforms

Frequently Asked Questions (FAQs) –
SunHouse Marketing

What is SunHouse Marketing?

SunHouse Marketing is an award-winning digital marketing and lead generation agency with over 16 years of experience. We specialize in SEO, PPC, content marketing, social media, conversion rate optimization (CRO), and AI-powered strategies to drive growth for businesses in healthcare, legal, engineering, SaaS, and financial organizations.

Who is on the SunHouse Marketing team?

Our team consists of seasoned digital marketers, SEO specialists, content strategists, and lead generation experts, all committed to delivering cutting-edge, data-driven solutions. Our leadership team ensures that every client receives personalized attention and strategies that align with their business goals.

What makes SunHouse Marketing unique?

We blend traditional and AI-powered marketing techniques, integrating SEO, PPC, generative AI, and conversion optimization to help businesses scale efficiently. We also offer fractional CMO services and lead closing audits to improve internal sales processes and ROI. Hear what our clients have to say.

At SunHouse Marketing, we provide customized digital marketing and lead generation solutions across multiple industries. Explore our industry-specific services below:

Healthcare & Medical Lead Generation

We help medical practices, healthcare providers, and clinics acquire high-quality leads while ensuring HIPAA-compliant marketing.

Healthcare Marketing Services
ABA Therapy Digital Marketing
Medical Weight Loss Lead Generation
Cosmetic Surgery Marketing

Legal Marketing & Law Firm Lead Generation

We generate high-value leads for law firms in practice areas such as personal injury, family law, estate planning, and medical malpractice.

Engineering & Construction Marketing

We help engineering firms and construction companies improve visibility, attract clients, and build industry authority.

Accounting & Financial Services

We specialize in lead generation for accountants, CPAs, and financial organizations, focusing on client acquisition and brand authority.

Financial & Accounting Firm Marketing

SaaS & B2B Lead Generation

For SaaS and B2B companies, we create demand generation campaigns, lead nurturing funnels, and conversion-focused strategies.

SaaS & B2B Marketing

Each industry has unique challenges, and we tailor our strategies accordingly to maximize ROI.

Traditional SEO & Local SEO

What SEO services does SunHouse Marketing offer?

We offer a full spectrum of SEO services designed to improve your search rankings, drive traffic, and generate leads. Our SEO services include:

On-Page SEO: Optimizing content, metadata, and internal linking.
Technical SEO: Improving site speed, mobile-friendliness, and indexing.
Keyword Research & Strategy: Identifying high-intent keywords for targeted growth.
Link Building & Digital PR: Securing high-quality backlinks to improve domain authority.
Local SEO: Optimizing Google Business Profiles, citations, and location-based rankings.
E-commerce SEO: Enhancing product pages and category structures for better conversions.

Generative AI SEO

What is Generative AI SEO, and how does it work?

Generative AI SEO uses AI-powered content generation and optimization tools to enhance search visibility and rankings. Our AI-driven strategies include:

AI-Enhanced Content Creation: Crafting high-quality, keyword-optimized content at scale.
Automated Metadata & Schema Markup: Ensuring accurate indexing and searchability.
Predictive SEO Analysis: Using AI insights to anticipate search trends and algorithm updates.
Dynamic Content Optimization: Continuously improving website copy based on user engagement.

This approach allows for faster, more efficient SEO results while maintaining human oversight and strategic direction.

What is a fractional CMO, and how can they help my business?

A fractional CMO (Chief Marketing Officer) provides executive-level marketing leadership without the overhead of a full-time hire. Our fractional CMO services include:

Developing a comprehensive marketing strategy
Overseeing SEO, PPC, and lead generation campaigns
Aligning marketing efforts with business growth goals
Enhancing sales conversion processes and customer retention

This is ideal for scaling companies needing senior-level marketing expertise without committing to a full-time CMO.

Landing Page Optimization & Lead Closing Audits

What is landing page optimization?

Landing page optimization improves user experience, enhances design, and streamlines calls-to-action to convert more visitors into leads or customers.

What is a lead closing audit?

A lead closing audit evaluates your sales processes, identifies gaps in your customer journey, and provides actionable strategies to enhance lead conversion rates.

Additional Services

What platforms does SunHouse Marketing use for social media marketing?

We manage campaigns on Facebook, LinkedIn, Instagram, TikTok and YouTube, tailoring each strategy to maximize engagement and conversions.

How does SunHouse Marketing approach content marketing?

We create high-value, optimized content, including blogs, whitepapers, and video scripts, designed to educate, engage, and convert leads.

How do I get started with SunHouse Marketing?

Contact us through our website or call us directly at 1-855-899-2899. We offer a free consultation to understand your goals and tailor a customized strategy for your business.

Can I schedule a consultation before committing?

Yes! We provide a free initial consultation to discuss your business needs and explore how our services can deliver value.

Do you have a blog or resources I can review?

Absolutely. Explore the SunHouse Marketing blog where you’ll find hundreds of in-depth articles on the latest digital marketing strategies, industry insights, and expert tips to help your business grow.

Get Started With SunHouse

Our team’s exceptional performance consistently surpasses industry benchmarks, lighting the way to your success.

Fuel Your Growth with the Power of SunHouse.

Lawyers are wrestling for cost-effective, qualified leads for their firms but because of the incredibly competitive digital playing field, the cost per qualified lead has spun way out of control. Law firms need to take advantage of all the digital channels available to them in a tightly orchestrated strategy by a competent agency or marketing team.

One of the highest yielding and most popular digital lead generation channels for law firms remains Google Ads. When implemented well, Google ads allows you to tap into an audience of users who are actively searching for your legal expertise and are anxiously ready to book a consultation with you. A poorly executed Google Ad campaign however, is a leaky pipe that can be costing you thousands in wasted ad dollars.

Google Ads: A Prime Lead Generation Channel

Google Ads remains a dominant channel for law firm lead generation. When executed correctly, these ads connect you with potential clients actively seeking legal services, increasing the chances of booking consultations. However, inefficient Google Ads campaigns can lead to substantial financial losses.

Evolving Aspects of Google Ads for Attorneys

Cost Per Click (CPC) Trends: Legal keywords remain some of the most costly on Google, often exceeding $100 per click. Advanced tools like SemRush reveal that even niche terms like “Personal Injury Lawyer Near Me” can cost up to $245 per click. It’s vital to balance the high CPC with effective targeting to ensure ROI.

The Importance of Negative Keywords: Negative keywords prevent ads from appearing in irrelevant searches, saving you from unnecessary expenses. For instance, excluding the term “insurance” from your “car accident lawyer” campaign can prevent your ad from appearing in irrelevant queries, thus saving costs.

Refined Audience Targeting: Broad Match, the default option in Google Ads, often leads to untargeted exposure and wasted budget. It’s advisable to use a combination of Exact Match, Phrase Match, and Broad Match Modifier for better control over ad triggers.

Embracing AI and Machine Learning: Leverage AI-driven tools for smarter keyword analysis and audience segmentation. These technologies can significantly improve targeting precision and optimize ad spend.

Integrating Voice Search Optimization: With the rising prevalence of voice-activated devices, optimizing for voice search becomes crucial. Tailor your keywords and content for conversational queries.

Landing Page Optimization and Message Match

Enhanced Message Match: The congruence between your ad and landing page is more critical than ever. Use AI tools to analyze and ensure alignment in tone, content, and user intent between your ads and landing pages.

Interactive Landing Pages: Incorporate interactive elements like chatbots, video consultations, or virtual tours of your firm. These features can significantly boost user engagement and conversion rates.

Data-Driven Personalization: Utilize advanced data analytics to create personalized landing pages based on user behavior and preferences. This approach can dramatically increase relevance and conversion effectiveness.

Mobile-First Design: With mobile usage continually rising, ensure your landing pages are optimized for mobile devices, offering a seamless and responsive user experience.

Three Major Risks to Law Firm Ad Campaigns

(Not Using) Negative Keywords in Google Ads

The role of negative keywords in Google Ads remains crucial. With advancements in AI and machine learning, it’s possible to more accurately predict and prevent your ads from appearing in irrelevant searches. For instance, if you’re bidding on “car accident lawyer” but don’t want to appear in searches related to insurance, sophisticated algorithms can better understand and filter out such unrelated queries. Regular audits using advanced tools can further fine-tune your negative keyword strategy, ensuring more qualified leads and reduced ad spend.

Not Using Broad Type in Your Google Campaigns

The drawbacks of using Broad Match have become more pronounced. Now, with the evolution of Google’s algorithm, it’s even more likely that a Broad Match could trigger your ad in highly irrelevant searches. The use of Exact Match, Phrase Match, and Broad Match Modifier, coupled with AI-driven predictive modeling, can offer much more precision in targeting. This approach minimizes wasted ad spend and ensures that your ads are displayed to the most relevant audience.

Not Considering Message Match In Your Ad Campaign Landing Pages

The concept of message match has advanced significantly. It’s not just about aligning the ad and the landing page content, but also about personalizing the user experience. Utilizing AI for dynamic content creation, the landing page can now adapt in real-time to the specific needs and behaviors of the visitor, providing a highly tailored experience. This personalized approach, combined with a strong congruence between the ad, landing page, and user intent, significantly enhances conversion rates. Tools that track user engagement and feedback in real-time can be used to continuously optimize the message match for better performance.

In addition to these core areas, law firms should also explore emerging digital marketing trends, such as voice search optimization, leveraging social media platforms for brand building and lead generation, and utilizing predictive analytics for better audience targeting. With these updates, law firms can effectively mitigate risks in their digital ad campaigns and achieve superior results in the ever-evolving digital landscape.